Campbell's Soup-ers Corner

Coming out of the pandemic, the foodservice industry was facing significant challenges. Campbell’s wanted to reconnect with industry professionals, hear their experiences and get a better understanding of how the industry was recovering.

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At the Restaurants Canada Show (RC Show), Campbell’s introduced “Soup-er’s Corner,” an interactive pop-up space designed to encourage conversation and capture real stories from people working in the industry. Through video interviews and written messages, visitors were invited to share their challenges, experiences and hopes for the future.

Brand Strategy · Creative Direction · Identity · Production