Mattel partnered with Global Imaging to bring The Barbie Movie to life across
major retail chains in Canada through custom shop-in-shop experiences.

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The project included everything from 30-foot outdoor signage and custom displays
to standees, posters, wall and window murals, and laser-cut acrylic elements.
Together, these pieces transformed retail spaces into immersive Barbie environments,
creating a strong in-store presence and building excitement around the movie.

Brand Strategy  ·  Structure Design  ·  Environmental Graphics  ·  Signage · Production